I was at erubycon this weekend and it amazed me just how low the opinion of Java has fallen in the Ruby community.  Microsoft, by comparison, got off lightly with only a few Vista jabs.  They were kind (and wise) enough to weather these bumps in their own office space with good humor and grace.  [...]

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If you are wondering about using Twitter for your Business, Web Strategist has a good article on the steps involved - Web Strategy: The Evolution of Brands on Twitter. Here is a synopsis of the steps: Babysteps: Identifying if this is the right marketplace Listening to clean insight Registering the namesake Walking: Decide on the persona Decide on the method of engagement Examine the [...]

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Sadly enough, too many advertisers initiate PPC campaigns without knowing what the end goal is. A word of caution: Traffic is not an end goal! …PPC campaign effectiveness is judged by its impact on the company’s bottom line, and the return on investment. Campaign optimization is measured by an increase in CTR and improved quality [...]

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Skilled programmers can write better programmers than they can hire -Giles Bowkett

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First talk was Randal Thomas from Engine Yard on ETL (Extrac, Transform, Load) applications that all of us have been asked to write in the past.  These are those ‘quick, simple and one-use’ data parsing apps your accounting or HR or Business Analyst’s having been asking you about.   His point is that they are [...]

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